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| Photo Credit: Ryan Grepper / Coolest Cooler |
In response to a growing negative response to the December 12th announcement that Coolest Coolers would not begin shipping until July 2015 which would force backers living in snow zones to lose a full season use - Ryan Grepper has begun issuing refunds to backers!
In what will surely be one of the greatest displays of magnanimous creator behaviour, the marketing genius behind Inventor's Blueprint has turned Kickstarter upside down demonstrating media manipulation and viral marketing are not always a bad thing!
Much to my surprise, a refund was issued to me on 12/12/2014, the same day as the announcement was made! Have you received yours yet?
Of course, I don't believe there is anything magnanimous about Ryan Grepper's actions.
I do believe that he refunded only backers who have questioned the veracity of his project in a calculated effort to manipulate perception.
The next question is if he will continue to selectively refund anyone who dares question this project?